In case you weren’t aware, despite being a world famous soccer superstar, David Beckham is also apparently good looking. At least, they say, he’s good looking enough to be a model – which is still way below being handsome enough to blog – so he’s spent a little time flashing his briefs for Armani in the past. Now, though, he’s showcasing a bulge for his own brand new line of men’s underwear, “Bodywear”, created by H&M.
Compare the idea of selling banana hammocks to hipster men with team sports, won’t you David?
“Working with a team has always been a key part of my life and I found that to be the same when developing this range. Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me. I’m very happy with the end result and I hope H&M’s male customers will be as excited as I am.”
(Via my good buddy Andrea at Zap 2 It)
From the looks of the ad photos after the jump, Beckham is VERY excited. Also, when he gets excited it looks like he has a box of cereal in his pants. Not like I looked at his bulge or anything. I mean, GRRRRRRRR CHAIN MAIL BOXER BRIEFS!!!