The greatest dynasty in pro sports right now is one that most sports fans could care less about. That would be the dynasty of the Hendrick Motorsports No. 48 Chevy Monte Carlo, fronted by California native Jimmie Kenneth Johnson. It’s a name so white you could spread peanut butter on it.
Johnson won his fourth consecutive NASCAR Sprint Cup Series title yesterday, and if it were not for ESPN’s deal with NASCAR, it’s fair to say that most of us would be totally unaware of it. Between an above-average NFL Sunday and the AMAs last night, Johnson’s achievement was the veritable tree falling in an empty forest. No driver has ever won four straight titles at that level. It’s only happened a couple times in other sports. But NASCAR doesn’t have its finger on the pulse of the sporting world as some other leagues do.
The worst thing of all of this is that Jimmie’s achievement will do almost nothing to bring new fans to NASCAR. Where’s the trendy jeans commercials? Where’s the fistfighting in pit row? This guy, as great as he is, is boring. And though four straight cups might be impressive, and it is, its significance in sport isn’t nearly as grand as its inconceivability.
ASYLUM POLL: How big a sports star is Jimmie Johnson?