On Saturday, Chicago Bulls fans watched in horror as Derrick Rose’s struggles to remain healthy this season came to the worst case scenario conclusion, when his knee buckled on a play late in the 4th quarter, resulting in a torn ACL. A lot of people asked the question: “Why the hell was he still in with a 12-point lead and very little time left?” But mostly the answer just came in tears. Even I couldn’t help but feel bad and try to cheer Rose up a little.
Alas, this is competitive sports – a world of us-against-them, heroes and villains and people who just don’t have much common sense. For instance, Nike shoe designer and #TeamLeBron yes-man Jason Petrie watched Rose’s injury take place and his reaction was that Tweet you see above. In this case, Pooh is Rose and Petrie is somehow insinuating that the brand that you rep determines whether or not you’ll suffer a serious injury.
Petrie, though, as most people in certain jobs that could be affected by asinine comments like this often do, later apologized in the most sincere way imaginable.
Adding: “Yo, but 4 reelz y’all, D-Rose need-a comeback in dem new Nikes, cuz Adidas gon giv him MLS.”
Petrie obviously apologized once half the Internet wrote about his insult yesterday, and it was probably after he received a memo from Nike on showing a little more tact on social media. His Tweets are sent from a personal account, which he chooses to use to promote the Nike brand, and most notably plant his lips on James’ billionaire butt, though we can’t really blame him for being a feeder fish with a sweet gig.
As far as James, none of this should really fall on him, but hopefully the remarkable PR effort he’s made this season has taught him to shove one of Petrie’s own fresh designs up his ass for this one.