The McCann Ad Agency in Mumbai recently released the above ad for Shivam handloom deep sleep mattresses, which shows a sleeping Tiger Woods dreaming of a bevy of provocatively dressed white women. There’s also an unconscious cameraman, which references Tiger hitting cameraman Mark Pain in the face with a chip shot at the 2010 Ryder Cup (which also gave us this famous image).
But this isn’t the first time that Tiger’s likeness has been used in clever marketing campaigns. Last year, PETA tried to capitalize on his sex scandal with a billboard emphasizing the importance of spaying and neutering pets near his home in Windermere, Florida. While that campaign was scrapped at the request of Tiger’s lawyers, a few others, including Shivam’s mattress ad, have made their way into the mainstream.
The ad copy references Knauf Wall’s soundproofing, so use your imagination.
New Zealand’s SKY TV made this reference to Tiger’s Thanksgiving night crash in advertising Masters coverage.