Beats By Dre have already unveiled some pretty spectacular high-end updates for their signature headphones, including a previous collaboration with Alexander Wang, but this week they partnered with another pair of huge names in the luxury market — Balmain and Kylie Jenner. Balmain has already established a relationship with the Kardashian family, via an enormous ad campaign they did with Kim and Kanye a couple years ago, and Kylie Jenner has slowly but surely found her own way into the modeling world that her sister Kendall has already become a staple in.
The headphones — or Balmain Beats — are two custom designs of Beats’ Powerbeats3 Wireless and Beats Studio Wireless headphones. The Powerbeats3 are the athletic wireless earphone that fit in the ear as opposed to the over ear, larger and more traditional model. Both styles come in khaki or safari (read: rose gold and gold or green and gold) and are sweat and water resistant. The Studio Wireless are available at $599.95 and the Powerbeats3 Wireless at $249.95. They each come with matching suede cases complete with a Balmain plaque and the Balmain coin zipper pull.
Balmain creative director Olivier Rousteing said the partnership makes perfect sense given the shared DNA of the two brands.
“Anyone who’s been following the story so far knows that there are two basic truths about our unique DNA: Balmain celebrates the strength and beauty inherent in diversity and sees fashion as inseparable from music,” he said. “Knowing that Beats is just as dedicated to these same core values made saying ‘yes’ to our partnership a very easy decision. Seeing music and fashion as completely intertwined simply reflects how my generation grew up—we simply cannot conceive of one without a full helping of the other. Beats gets that, too. It’s obvious that the brand agrees with me that the best of music can only be paired with the best in design.”
Kylie also commented on her role in the campaign as the face of the collaboration, noting how much music means to her.
“Beats are my favorite headphones, so this is something I’m passionate about and I’m excited to be a part of this campaign,” she said. “Music means so much to me. I can put on a song and just escape. I think a lot of people can relate to that feeling. No matter what you’re going through, when you put on a song that you love, and that you just connect with, it can change your whole mood and just lift you up, even if it’s just for a few minutes… I love that escape music gives us.”
To celebrate the project, Olivier curated his very own playlist for Apple Music. Stream that below and grab some headphones here.
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