Deion Sanders Brought “Primetime” To New York City 25 Years Ago Today


Jameis Winston wasn't the first two-sport megastar Seminole.


15 Sneakers We Want To See On NIKEiD


NIKEiD has exploded from its initial clunky and slow infrastructure into a highly desirable, limited-run option for sneaker fans to deck out the latest Nike Basketball signature sneakers or the newest Air Max models, acting out their own fantasies like Tinker Hatfield.


Coming Attractions: Nike Air Trainer SC High ‘Broken Bats’

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Bo Jackson was a bad, bad man and Nike's tapping into the former two-sport star's baseball history for upcoming release.


Bo Really Knew Everything

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As much as I was inspired by Bo Jackson's on-the-field exploits, I have to also give credit to Nike's ability to enlarge the admiration with the "Bo Knows" ad campaign, both the commercials and print pieces like the one seen above.


Carlin Isles Is The Tecmo Bowl Bo Jackson Of Rugby

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Carlin Isles "first caught the attention of the rugby media in summer of 2012 when Rugby Mag dubbed him 'The Fastest Man in American Rugby.

Style Kicks and Gear

Bo Jackson’s Nike Air Trainer Max ’91 Bo Pack Is Releasing Tomorrow


Bo Jackson was one of the most versatile athletes of all time and was a monster cross-training marketing beast.


Nike Air Trainer Max 91 QS NFL “Raiders”

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Any Bo Jackson trainer by Nike usually gets my money by default.


A Look Back: Another Round Of Vintage Nike Print Ads

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What do we do on a weekend when there were (finally) no major sneaker releases.


The With Leather Wild Art Gallery Presents: Dave Choate, ‘Sports Painter’

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When it comes to sports collectables, autographs and general memorabilia, you could say that I’m a big-time conservative.


Happy 50th Birthday, Bo Jackson

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Happy 50th birthday to one of the most dominate athletes of all-time, Bo Jackson.


Sports On TV: The Fresh Prince Of Bel-Air's 20 Greatest Sports Moments

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On the last installment of Sports On TV, we tackled 'The Wire', a romanticized look at inner-city life and law in Baltimore, Maryland.


The National Foodball League Makes Us Hungry For The Football Season

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As I’ve mentioned in the past, much to your undoubted excitement, I spend way too much time on Twitter and Tumblr all for the purpose of entertaining you.


Nike's Air Alliance Pits Cartoon Kevin Durant Against Mad Shoe Scientists


Every few years, a TV network or a shoe company decides that sports guys should be super heroes.


Memory Lane: Vintage Nike Ads

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Now that I’m older and able to put it all in perspective, my indoctrination into the shoe game occurred early in life.


Carolina Panthers Officially 0-1

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In an announcement akin to holding a Christmas present that feels like it's jeans and opening it to find out that, yep, it's jeans, the Carolina Panthers have made rookie Cam Newton their official Week 1 starter against the Arizona Cardinals.


Morning Links: Life is Unfair

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Sports The Most Unfair Characters in Video Game History - Bo Jackson from Tecmo Bowl, the Miami Heat from NBA 2K11 and Michael Vick from every football game for like four years are included on this list, right alongside Dr.


Morning Links: Must Drink SoBe


"meh, she's just alright" - The Internet Sports Kate Upton is Good At Commercials - I'm pretty happy that the hottest woman ever's first real moment of celebrity was posing in Sports Illustrated, which has a big SPORTS on the cover, which means I can post her here all I want and it counts as sports.

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