If there's one thing I love, it's rap music.
- Geek & Sci-Fi
We've been pretty critical of Disney's marketing campaign for John Carter thus far, which seemed to focus on nothing so much as drilling the name "John Carter" into our head, a strategy commenter The White Beaner summed up most succinctly: John Carter marketing brainstorming session: ̶”̶F̶r̶o̶m̶ ̶t̶h̶e̶ ̶O̶s̶c̶a̶r̶-̶w̶i̶n̶n̶i̶n̶g̶ ̶d̶i̶r̶e̶c̶t̶o̶r̶ ̶o̶f̶ ̶W̶a̶l̶l̶-̶E̶ ̶a̶n̶d̶ ̶F̶i̶n̶d̶i̶n̶g̶ ̶N̶e̶m̶o̶”̶ ̶”̶F̶r̶o̶m̶ ̶t̶h̶e̶ ̶P̶u̶l̶i̶t̶z̶e̶r̶-̶p̶r̶i̶z̶e̶ ̶w̶i̶n̶n̶i̶n̶g̶ ̶w̶r̶i̶t̶e̶r̶ ̶f̶r̶o̶m̶ ̶S̶p̶i̶d̶e̶r̶-̶M̶a̶n̶ ̶2̶”̶ ̶”̶F̶r̶o̶m̶ ̶t̶h̶e̶ ̶b̶e̶l̶o̶v̶e̶d̶ ̶n̶o̶v̶e̶l̶s̶ ̶o̶f̶ ̶E̶d̶g̶a̶r̶ ̶R̶i̶c̶e̶ ̶B̶u̶r̶r̶o̶u̶g̶h̶s̶”̶ “Yes, that certainly is his name.
John Carter opens this Friday, so Disney has released a ten-minute clip to show us this is a badass movie, and they decided to accomplish this by including the part at the beginning with Bryan Cranston in it.
A lot of people talk about media coverage of movies, but few of them understand it first-hand as well as Brad Bird.
Disney's John Carter opens March 9th, but you'd barely know that from how little they've promoted it or explained what the hell the movie is about.
I know Newsboy Cat here technically isn't a movie poster, or even movie related, per se, I just thought he'd be more fun to have on the first slide of this post than Will Smith's dumb face in the Men in Black 3 poster.
Oh look, a crushing disappointment.
Just like always, the Super Bowl yesterday was the only event of the year when people actually watch, let alone discuss, commercials.
We've already covered the Avengers Super Bowl trailer, but there were a few sci-fi trailers of note from last night's game we haven't mentioned yet.
This is how you know a studio has failed to properly market a movie: they put out a minute long YouTube video explaining what the movie is actually about, complete with pop music and a jokey narrator.
You can see the full version of this new Tim & Eric's Billion Dollar Movie poster on the next page, but I think it's pretty clear that this one's my favorite of the week.
Following up on yesterday's sneak preview from the Today show, Disney has released the full trailer for John Carter.
Taylor Kitsch was on the Today Show this morning promoting Disney's John Carter, and after the usual boring talk about doing his own stunts and what length the fans like his hair (BUT WAIT, TELL US ABOUT YOUR WORKOUT REGIMEN.
Every now and then we get a reminder: film math is not the same as normal math.