I only wear Nike watches. Aside from brand loyalty, my preference for the Swoosh's timepieces comes from the sleek, low profile designs that keeps their watches tucked under my sleeve. As a somebody who bangs the hell of a watch during a rigorous day, I appreciate that they stay hidden but can take a knock or two if they do peek out. Also, I've become a complete sucker for black and (neon) yellow (c) Wiz over the past few years. So while I'm adverse to the idea of sinking a lot of money into wristwear, the new SportWatch could be an exception to my usually frugal watch rules as all of positives come together and receive a technological upgrade to boot.
"The Nike+ SportWatch, powered by TomTOM GPS, will bug you when you forget to run and encourage you when you do. It's like your own personal trainer...on your wrist! The SportWatch GPS will bug you with run reminders when you haven't logged a run in five days, you'll get "attaboys" for achieving run records, and you can plug the watch directly into your computer to interface with nikeplus.com.
As for the hardware, the SportWatch's GPS works in combination with a shoe sensor to keep logging your location even when you're running in the city, and you can tap the display to illuminate the backlight or set a new lap." <a href="http://gizmodo.com/5725655/nike%252B-sportwatch-gps-is-powered-by-tomtom">[Gizmodo]</a>
The SportsWatch GPS drops on April 1.