New England Patriots tight end slash <a href="http://withleather.uproxx.com/2011/10/rob-gronkowski-knows-how-to-use-twitter#page/1">adult film industry philanderer</a> slash <a href="http://withleather.uproxx.com/2012/02/lets-hope-rob-gronkowskis-ankle-injury-doesnt-keep-him-from-dunking">teenage dunk master</a> Rob Gronkowski is harnessing the power of social media (and obnoxious-for-pay viral videos) to compel his fan base to rock the ESPN's SportsNation vote and get him on the cover of 'Madden 13'.
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