- Geek & Sci-Fi
Sprite has decided to kick off an interesting marketing campaign with LeBron James.
Right now, Sprite is looking for the best amateur players in the world to compete in their "Uncontainable Game" at All-Star Weekend 2013.
There's nothing funny about an NBA lockout, but that's not to say that it can't inspire some hilarious TV commercials.
Wheelchair Jimmy becomes mechanical & recharged for the minute-long version of his Sprite commercial which will air during the NBA's ASG weekend.
This German Sprite ad > pretty much anything on US television.