We've been pretty critical of Disney's marketing campaign for John Carter thus far, which seemed to focus on nothing so much as drilling the name "John Carter" into our head, a strategy commenter The White Beaner summed up most succinctly:
John Carter marketing brainstorming session:
̶”̶F̶r̶o̶m̶ ̶t̶h̶e̶ ̶O̶s̶c̶a̶r̶-̶w̶i̶n̶n̶i̶n̶g̶ ̶d̶i̶r̶e̶c̶t̶o̶r̶ ̶o̶f̶ ̶W̶a̶l̶l̶-̶E̶ ̶a̶n̶d̶ ̶F̶i̶n̶d̶i̶n̶g̶ ̶N̶e̶m̶o̶”̶
̶”̶F̶r̶o̶m̶ ̶t̶h̶e̶ ̶P̶u̶l̶i̶t̶z̶e̶r̶-̶p̶r̶i̶z̶e̶ ̶w̶i̶n̶n̶i̶n̶g̶ ̶w̶r̶i̶t̶e̶r̶ ̶f̶r̶o̶m̶ ̶S̶p̶i̶d̶e̶r̶-̶M̶a̶n̶ ̶2̶”̶
̶”̶F̶r̶o̶m̶ ̶t̶h̶e̶ ̶b̶e̶l̶o̶v̶e̶d̶ ̶n̶o̶v̶e̶l̶s̶ ̶o̶f̶ ̶E̶d̶g̶a̶r̶ ̶R̶i̶c̶e̶ ̶B̶u̶r̶r̶o̶u̶g̶h̶s̶”̶
“Yes, that certainly is his name.