World Basketball Festival 2012

Watch Jus Fly Get Live At The Nike+ Dunk Contest

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In the continuing World Basketball Festival coverage, I'll be checking out this guy Jus Fly and the rest of the lineup during tonight’s Nike+ Dunk Contest at the Armory in D.

World Basketball Festival 2012

Nike World Basketball Festival Launches in Washington, D.C.

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Pardon the interruption but our regular posting schedule will be off over the next few days.

SNEAKERS

Cop: Nike “World Basketball Festival” Pack

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With multiple sneakers releasing today, Nike "World Basketball Festival" pack may slide under the radar, but that doesn't make them any less dope.

SNEAKERS

Jordan Brand “Road To The Gold” Pack

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Jordan Brand prepares to drop matching pairs of the Super.

VIDEOS

Kevin Durant Talks The Dougie, Jay-Z & Wale’s Mixtape

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<a href="http://smokingsection.uproxx.com/TSS/2010/08/world-basketball-festival-wrap-up"> This Durant guy happens to be one of my favorite NBA players. Watching him expand his game and shoulders to encompass new roles - OKC team leader and now the face of Team USA in the FIBA World Championship - has been refreshing because there's a humbleness about him that's unapparent in other star athletes. And on two occasions now, I've had the opportunity to sit in on press rounds where Durant patiently fielded questions. The first thing you notice about him is he's very reserved, almost uncomfortable with the limelight but understanding that champions and chiefs don't shy away from the focus when it's their turn. At a <a href="http://smokingsection.uproxx.com/TSS/tag/world-basketball-festival">WBF</a> media session, Nick @ <a href="http://www.hardknock.tv">HardKnockTV</a> filmed this clip as I sat beside him and you could see Durant light up when the talks switched to music, a perkiness emerging in his voice.

#Jay Z

World Basketball Festival Wrap-Up

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<a href="http://smokingsection.uproxx.com/TSS/2010/08/day-two-nike-world-basketball-festival-aka-the-day-kobe-came"> Rise and give honor to Nike for continuously owning my paychecks for years. It's overwhelming when I go to do these recaps of events of this magnitude. Most of the <a href="http://smokingsection.uproxx.com/TSS/tag/world-basketball-festival">World Basketball Festival's</a> larger spectacles -- the televised match-up between USA & France at Madison Square Garden, Team USA's intersquad game on a custom stage at Radio City followed by Jay-Z's performance, the screening of Air Force 1: Anatomy Of An Urban Legend at The Apollo -- all go without adjectives to describe how once-in-a-lifetime they feel in the moment.

VIDEOS

Nick Gets A Haircut @ Rucker Park

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<a href="http://selectism.com/columns/nickschonberger/2010/08/19/they-just-dont-fade-jumpers-at-rucker-park/"> Filthy Rich Barbershop's tent was set up far back behind the courts, adding a full-on urban touch to Nike's takeover of Rucker Park for last week's <a href="http://smokingsection.uproxx.com/TSS/tag/world-basketball-festival">WBF</a>.

VIDEOS

Nike Sportswear Presents 1LOVE With Emilio Sparks

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<a href="http://smokingsection.uproxx.com/TSS/?p=127892"> Gotty™ isn't the only one hobknobbing (||) with <a href="http://smokingsection.uproxx.com/TSS/2010/08/day-two-nike-world-basketball-festival-aka-the-day-kobe-came">Nike</a> these days.

Thibaut de Longeville

Day Two: Nike World Basketball Festival aka The Day Kobe Came

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OED and I spoke via Twitter yesterday morning and I mentioned to him that words aren't going to rightly capture all of the activity buzzin' around NYC and <a href="http://smokingsection.uproxx.com/TSS/tag/world-basketball-festival">Nike's WBF</a>.

#Justin Bieber

The Week That Was: The Trill Edition

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<a href="http://smokingsection.uproxx.com/TSS/2010/08/review-of-bun-b-trill-o-g"> -- Bun B got y'all talking in an effort to win his <a href="http://smokingsection.uproxx.com/TSS/2010/08/win-bun-bs-solo-discography">Trill discography</a>.

#Jay Z

Day One: Nike World Basketball Festival

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My feet have seen blocks and miles.

#Jay Z

Jay-Z x Nike “All Black Everything” Air Force 1 x Live @ Radio City Music Hall

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<a href="http://www.worldbasketballfestival.nikemedia.com/#/jay_z"> I'm here for Nike's World Basketball Festival so I'll be @ Radio City Music Hall for Jay-Z's performance. The amazing thing about seeing Hov live is that it never gets old, even though I've seen him live on several different occasions. The dynamic factor is the crowd's reaction and, since we're in NYC, this should be <a href="http://smokingsection.uproxx.com/TSS/2009/11/event-reminder-jay-z-j-cole-wale-come-vanderbilt-university">another experience</a> worth telling the kids about.

VIDEOS

Nike Sportswear Presents 1LOVE With Cory Gunz

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<a href="http://www.nike.com/nikeos/p/sportswear/en_US/view_post?post=en_US/2010/07/29/nike-sportswear-presents-1love"> And another one from <a href="http://smokingsection.uproxx.com/TSS/tag/nike-presents-1love">NSW's 1LOVE campaign</a>, this one featuring young <a href="http://smokingsection.uproxx.com/TSS/tag/cory-gunz">Gunz</a> as viewers' tour guide through the Bronx.

THE COOLER

8.5 The Cooler

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Cynietra Eminem Not Happy About VMA Nomination [About] Former NFL Players Suing EA Sports [With Leather] Trill Classics: Bun B On Making His Key Records [Complex] Little Fockers Hoping Dustin Hoffman Will Make It Not Sock [FilmDrunk] Ha Ha, Tony Robbins Got Canceled [Warming Glow] Music [...].

VIDEOS

Nike Sportswear Presents 1LOVE With Theophilus London

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<a href="http://smokingsection.uproxx.com/TSS/2010/06/nikes-world-basketball-festival-media-event-the-sneaker-report"> Nike Sportswear is putting on for NYC and the upcoming <a href="http://smokingsection.uproxx.com/TSS/tag/world-basketball-festival">World Basketball Festival</a>.

SNEAKERS

Coming Attractions: Nike Zoom Hyperfuse

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<a href="http://www.eastbay.com/product/model:143353/sku:07622001/Nike%20Zoom%20Hyperfuse%20-%20Men%27s?supercat=home&cm=GLOBAL%20SEARCH%3A%20KEYWORD%20SEARCH#sku=07622401"> <a href="http://smokingsection.uproxx.com/TSS/tag/nike-zoom-hyperfuse">Nike's Zoom Hyperfuse</a> (aka the shoe that Rondo rocked in the playoffs and made noteworthy by sporting a righteous green pair) will be hitting stores soon with a wide array of colorways on the horizon.

USA BASKETBALL

Future Attractions: Nike’s World Basketball Festival

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<a href="http://smokingsection.uproxx.com/TSS/2010/06/future-attractions-nikes-world-basketball-festival"> Slated for August 12-14 in NYC, the world’s basketball capital is poised to be the sporting world’s center of attention, ushered by Nike and Team USA basketball. “Tradition. Love. Innovation” are the keywords applied to describe the convergence of two other trios — Converse, Jordan Brand and Nike Basketball and Madison Square Garden, The Rucker in Harlem and a custom-built court in Times Square. To a hoops fan, imagining the prospects can almost create a mental overload in excitement. <a href="http://smokingsection.uproxx.com/TSS/2010/06/future-attractions-nikes-world-basketball-festival"> <a href="http://smokingsection.uproxx.com/TSS/tag/world-basketball-festival">The World Basketball Festival</a> is set to be a warm-up event for the <a href="http://widget.uproxx.com/b/52/http://turkey2010.fiba.com/eng">2010 FIBA World Basketball Championship</a> and joining Team USA with be national teams from China, France, Brazil & Puerto Rico.

Yi Jianlian

Nike’s World Basketball Festival Media Event: The Sneaker Report

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<a href="http://smokingsection.uproxx.com/TSS/2010/06/nike-world-basketball-festival-report-the-nike-basketball-edition"> Larger than life banners displaying prospective members of Team USA basketball, frozen in time in the midst of signature moves. Mannequins wearing uniforms with various country names emblazoned across the chest. Basketballs strewn across the floor, bearing slogans such as "celebrating local heroes" and "embracing a better game." And tables of bold, brightly-colored sneakers. Sneakers strategically positioned on metal tables, hoisted on wall displays and beckoning curious eyes to touch them. Several rooms dedicated to showcasing Nike's latest offerings in style and footwear technology. While there was tons of information shared and plenty of people on hand to disseminate it, the sneakers were the main draw for me at <a href="http://smokingsection.uproxx.com/TSS/tag/world-basketball-festival">Nike's World Basketball Festival</a> media event.

USA BASKETBALL

Nike x USA Basketball Partner For The World Basketball Festival

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<a href="http://www.nikebiz.com/media/pr/2010/06/09_basketballFestival.html"> For the past three days, I’ve been hunkered down in Manhattan, immersed in Nike Basketball’s media event to announce their creation of <a href="http://www.nikebiz.com/media/pr/2010/06/09_basketballFestival.html">the World Basketball Festival</a> in partnership with USA Basketball.




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