Larger than life banners displaying prospective members of Team USA basketball, frozen in time in the midst of signature moves. Mannequins wearing uniforms with various country names emblazoned across the chest. Basketballs strewn across the floor, bearing slogans such as "celebrating local heroes" and "embracing a better game." And tables of bold, brightly-colored sneakers.
Sneakers strategically positioned on metal tables, hoisted on wall displays and beckoning curious eyes to touch them. Several rooms dedicated to showcasing Nike's latest offerings in style and footwear technology. While there was tons of information shared and plenty of people on hand to disseminate it, the sneakers were the main draw for me at <a href="http://smokingsection.uproxx.com/TSS/tag/world-basketball-festival">Nike's World Basketball Festival</a> media event.