ABC has decided to give viewers a double dose of “It’s the Great Pumpkin, Charlie Brown,” airing a half-hour version of the holiday classic on Wednesday, Oct. 28 at 8 p.m. in place of the struggling Kelsey Grammer sitcom “Hank.” [thewrap]
I think a cool “viral marketing” campaign ABC should do is preempt every episode of Hank from now on with a rerun of an old show. I know this isn’t actually viral marketing, but shhhh, ABC might not know that. If we present this viral idea to ABC in a powerpoint presentation with lots of graphs and pictures of people snowboarding, they might go for it.
I want more like this!
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