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ABC MAKES PEOPLE HATE ‘V’

By / 03.31.10

If you own a computer or a television, the return of ABC’s “V” was impossible to ignore yesterday (and if you don’t own a TV or a computer, what are you doing here?). It was everywhere I looked: in the TV Guide listings, on Hulu, on YouTube, and — most notably — on the corner of the screen during the entirety of “Lost.” And people HATED it:

There was no way to avoid it, and it was ridiculous: between the large red “V” logo, and the ticking clock, it was impossible to not notice it, virtually ever moment it was on screen (which was everywhere except right before or after a commercial break), and in at least one case the stupid clock obscured the note Sun was writing to Jack. Well-done, ABC. Really freaking well-done. [Alan Sepinwall]

That’s not a new marketing tool — Broadcast and cable nets have been known to stick a clock on-screen before a highly-anticipated season premiere or finale. (Whether or not the spring return of “V” qualifies as such is a separate topic.)

But this is “Lost.” The final season of “Lost.” It’s sacred ground. You don’t clutter the screen during one of the show’s final, pivotal episodes. Or you piss people off. [Variety]

Yes, people, I saw it too. :34 minutes until I cry myself to sleep. ["Lost" creator Damon Lindelof]

So… yeah. Not exactly the most popular promotion. Personally, I considered it only a minor annoyance, but since I’m such a spiteful person that’s more than enough reason for me to want “V” to fail. It’s just what I do. Fish gotta swim, haters gotta hate.


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