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The Beginning of the End for Cable?

By / 06.30.10

The worlds of TV and technology are all abuzz about Hulu Plus, the new subscription model that will offer a greater variety of television shows to Web users willing to pay $9.99 per month. The New York Times has the details; try to keep up:

The subscription service, called Hulu Plus, will open the door to more episodes of current and classic shows, including entire seasons in many cases. Both flavors of the Web site will have ads; Hulu has signed two sponsors, Nissan and Bud Light, for the introduction of the paid site.

In a first for Hulu, the shows will be accessible to subscribers on the iPhone, the iPad and some Samsung television sets and Blu-ray players, with more platforms expected to be added later.

Access through the PlayStation 3 and Xbox video game consoles is also planned. Hulu Plus will consist of over-the-air shows like “The Simpsons” and “Brothers and Sisters.” Cable shows will not be included.

In other words, Hulu Plus as it as it exists now is a complete waste of money unless you have an iPad but no television. However, with a few small tweaks — adding cable shows would be a good start — this could well be the model for a la carte television that satellite and cable providers have been fending off for years. And THAT I could be down with. I’d pay 10 bucks a month just to not have TLC.


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