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NBC Has One New Show That’s Doing Well

By 11.22.11

With all the talk about how poorly NBC is doing (not to mention the evidence), it’s worth noting that the network has picked up “Grimm” for a full season after its strong performance on Friday nights — and will even give the show a tryout on a Thursday night next month.

The show just became the only new NBC hour-long series to get a “back nine” episode order this fall. “We are very pleased to be making a full-season commitment for Grimm,” said NBC president Robert Greenblatt…

Grimm has been beating Fox’s Fringe on Friday nights and has often rivaled CBS’ CSI: NY in the 9 p.m. slot, too. The show has also improved its time period by 50 percent for the network (the show is averaging 6.9 million viewers and a 2.3 adult demo rating when DVR is added). In fact, NBC is going to give Grimm a shot on Thursday nights — airing an episode in the Prime Suspect slot at 10 p.m. Dec. 8. At the very least, the move might get Grimm some additional sampling. [EW]

I was skeptical of another show about fairy tales, but the buzz is that “Grimm” is dark and scary while being relatively subtle about its fairy tale roots — unlike, say, “Once Upon a Time,” which is all, “FAIRY TALES! SNOW WHITE! DISNEY!!! REMEMBER THESE STORIES FROM CHILDHOOD? DISNEYYYYY!!!!” Ugh, that show.


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