After shooting to first place in the 18-49 demo in the fall on the success of Revolution, Sunday Night Football and The Voice, NBC has completely frittered away their season in the last six weeks. Earlier this week, I wrote about how NBC’s boneheaded moves has doomed their 2012-2013 season (and I even forgot to mention their deplorable scheduling of Grimm), but if NBC hopes to turn it around, Hannibal may be their best shot. The thriller, based on the Thomas Harris characters, stars Hugh Dancy as Special Agent Will Graham, but more importantly, Mads Mikkelsen, as Dr. Hannibal Lecter.
There’s definitely some promise, but I can’t help but think of The Firm, NBC’s ill-fated attempt to adapt John Grisham’s novel into a television series starring Josh Lucas. It may be that NBC is simply snake bit: It can’t even launch decent shows like Prime Suspect and Awake in the Thursday night 10:00 slot. Facing ratings beast Elementary on CBS and soaring Scandal on ABC, I’m not confident that Hannibal can gain a foothold. The trailer doesn’t offer a ton of hope, either. In fact, the most promising thing about it is the caption at the end: “Viewer discretion is advised.”