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Here’s A Helpful Guide To How Much It Costs To Advertise During Every Primetime TV Show

By 10.14.13

dbag jar

To heartless, horny advertisers, the best new TV show of the fall 2013 season is The Blacklist, NBC’s fantasy-drama about Robert California working with the FBI. The worst, not including anything on The CW because, c’mon: Welcome to the Family and Dracula, both of which will likely soon be cancelled by NBC, even though one hasn’t even aired yet. The Blacklist commands $198,667 per 30-second commercial, while Welcome to the Family and Dracula are holding out their sad orphan hands, politely asking for $62,370 and $57,357.

Those figures come courtesy of Adweek, which tabulated the ad rates for every primetime show on the Big Four (and the CW). It’s a fascinating insight into the “value” of certain shows compared to others — for instance, despite Family Guy and American Dad! both falling under the Seth MacFarlane banner, the former costs $223,145 and the latter $158,725. The priciest non-football series overall is, of course, The Big Bang Theory with $326,260, or nearly four times as much as Thursday night 8 p.m. timeslot frenemy, Parks and Recreation ($82,000).

Meanwhile, any company that paid $99,250 for We Are Men basically pooped their money away. Probably Taco Bell.

tv advertising rates 2013

Right-click “View Image” to get a better look.

(Via Adweek)


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