OK, let’s just preface this by say that Arden Hayes, the map genius in this Jimmy Kimmel segment, is unbelievably brilliant. He knows more about geography than 99.8 percent of us will ever. He knows all the countries. He knows all the capitals. And he knows where those countries are located. It’s insane.
But that’s not why this clip is hilarious.
It’s hilarious because Sony’s product placement in this segment completely backfired. At the end of the geography quiz, Kimmel presents Arden with a Sony Tablet Xperia Z, and the audience claps on cue for the product that Sony just paid Kimmel a tidy sum to plug on the show. How does Arden react? Not only does he reject the Sony, he says he doesn’t want it because he’s waiting to get an iPad for Christmas.
… you hear that sound? It’s the sound of a thousand heads exploding over at Sony combined with the cackling applause of a thousand executives over at Apple. (Dollars to donuts, he gets 5 new iPads from Apple for this).
Zip to the 5:00 mark if you just want to see the rejection.
UPDATE: Seems Disney pulled the original video, with the botched product placement, and replaced it with an edited video to redact the portion where the kid says he’d rather have an iPad than a Sony Tablet, which somehow makes this even better. One 5 year old has brought Disney TO ITS KNEES!
Here’s the edited portion, if you just want to see the kid’s impressive geography skills.
Just goes to show you how unpredictable children are, and why they should never be counted on to advertise your products.