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Did The Super Bowl Give ‘New Girl’ And ‘Brooklyn Nine-Nine’ A Ratings Bump In Its Regular Time Slot?

By / 02.05.14

brooklynninenine

Short answer: No. Longer answer: Ratings were even worse for the two shows compared to ratings of their last airings in their regular spots. For Brookly Nine-Nine, whose ratings are already on the very low side, that’s not good news.

Let’s look at the numbers, via TVLine.

First of all, while the ratings for New Girl after the Super Bowl were decent, with 26 million viewers, the overall viewers for Brooklyn Nine-Nine (15 million) were the lowest recorded ratings for a Super Bowl lead-out program since local programming and a new Perry Mason episode followed the Super Bowl in 1975.

That’s not good.

Worse still, Brooklyn Nine-Nine in its new time slot with New Girl as its lead-in program, only managed 3.2 million viewers and a 1.4 ratings (that’s before DVR is accounted for, and for a show like Brooklyn Nine-Nine, DVR viewership will be substantial). The problem is, that’s 26 percent down from its last regular airing in the 8:30 slot, although the one bright note is that it was up slightly over the last airing of The Mindy Project in the same time slot.

New Girl, meanwhile, had 3.5 million viewers and a 1.6, down 16 percent from its most recent Tuesday airing. Again, however, New Girl typically adds 70-90 percent more viewers once DVR viewership is accounted for (while Brooklyn Nine-Nine adds around 50 percent).

In other words, overnight ratings for neither show were particularly good and the Super Bowl didn’t help them at all, but both are fairly popular shows on DVR, and with the competition from the Biggest Loser finale, maybe DVR viewership will bounce even higher.

So, there is a silver lining, and while it doesn’t deserve champagne, it does at least deserve $8 wine drink from the finest vineyards in Arkansas.

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Source: TVLine


TOPICSbrooklyn nine-nine
TAGSNEW GIRLNIELSEN RATINGSSUPER BOWL

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