As you might have guessed from my incessant posts about the World Cup both here and at With Leather, I’ve got World Cup fever, and the only cure is alcohol in the morning. And I’m apparently not alone. Despite the incessant braying of people who take pride in not liking soccer, the USA’s loss to Ghana earned big ratings for ABC on Saturday, while the World Cup ratings for ESPN are up from four years ago.
[USA-Ghana] was the most-watched men’s game in FIFA World Cup history in the United States. The game scored 14.9 million viewers between 2:30 p.m. and 5:12 p.m. ET Saturday for ABC, Nielsen Media Research said Sunday…
It’s been a strong World Cup so far this time around for ESPN/ABC, which has banked a lot on a multimillion-dollar marketing push to entice American viewers to the worldwide TV equivalent of the Super Bowl here in the United States. Fifty games into the monthlong tournament, ESPN and ABC’s World Cup morning and afternoon coverage from South Africa has averaged a 1.8 rating and 2.8 million viewers. That’s up 48% from 2006’s 1.2 household rating and 60% from 2006’s average of 1.7 million viewers. [THR]
Frankly, I’m ready for the World Cup to be over, but not because the Americans got knocked out. All these games are killing my productivity. Ordinarily I’m fully dedicated to my work: creating cat Photoshops, capturing the very best screen shots of cleavage, and recycling jokes about farting and penises. The distraction of the World Cup makes me half-ass my job, which means I’m only working twice as hard as most of my readers. Buncha quarter-assers.