For a brief moment in time, it seemed like Carl’s Jr. was going to tone down its over the top ads full of half naked women eating hamburgers. The chain restaurant made some changes to its advertising campaign after surveys showing a majority of people found its commercials “offensive” or “irritating and annoying” … and that was before the blogosphere unfortunately dubbed them “slutburger” ads.
To combat the negative reputation, Carl’s Jr. hired UFC champion Ronda Rousey for their new ad. She’s pretty much the polar opposite of the typical Carl’s Jr. spokeswoman and managed to move a ton of breakfast sandwiches without her boobs and butt hanging out everywhere. But did that convince Carl’s Jr. to leave the dark side of the force and quit objectifying women in their commercials? Of course not!
Their new ad doubles down on all the things people complained about regarding the “slutburger” spots, and then makes fun of the U.S. immigration crisis and Donald Trump’s racist border wall plans to boot. The ad shows blond haired models representing the U.S. playing volleyball against Mexican brunettes. Instead of a net, they lob the ball over a tall set of steel bars that span as far as the eye can see.
The sports bras are busty and the shorts are short, and since this is a classy Carl’s Jr. ad it also includes a slow motion butt slap:
The ad is already causing controversy, with Team Mexico model Kara Del Toro ending up on FOX News to defend it. “I don’t think it goes too far,” she said. “I think it’s really sexy, and I think it’s playing up on what’s going on politically right now with immigration.” It sure does, but does it add anything positive to the situation, or just trivialize a serious issue that is turning very ugly in order to sell a couple of burgers?