Continuing their long, storied tradition of commercials where female celebrities devour cheeseburgers in the most seductive manner imaginable (Paris Hilton, Kim Kardashian, Audrina Patridge, Padma Lakshmi, etc.), Carl’s Jr. has released this ad featuring SI Swimsuit cover model Kate Upton rolling around in a convertible and stripping pretty much to her underwear at a drive-in theater while eating their new Southwest Patty Melt.
Now, I could make a pretty decent argument that a more effective strategy to market hamburgers would be a series of real life testimonials from big fat guys (because, you know, who knows food better than big fat guys?), but that would be a tremendous waste of my time seeing as all of you skipped straight to the video after seeing the picture and the words “Kate Upton,” “stripping,” and “underwear.” In fact, since no one is reading this paragraph anyway, I feel like it might be a good opportunity to confess something: I’m still not all caught up on “Breaking Bad.” I’m trying, I really am. It’s just taking a little longer than I expected because the show is so dark and creepy sometimes that I can only do one or two episodes at a time. I swear I’ll get up to speed by the premiere, though. Wow, it feels great to get that off my chest. What a relief.
Thanks Carl’s Jr. and Kate Upton. I really owe you guys one.
via With Leather