“Come and play with me.” ~Kate Upton
During Thursday Night Football, Untitled Worldwide debuted a commercial for Game of War, one of the biggest mobile games in the world. The commercial features Kate Upton as Athena, the goddess of wisdom and war. She doesn’t say much in the thirty second spot but her appearance speaks volumes about the seriousness of Game Of War’s ad campaign. A campaign they reportedly spent $40 million on.
“It is fantastic to be instrumental in the start of a new era in gaming and communications,” said Upton in an email. “I love playing the part of Athena—she’s such a bad-ass character, commanding armies, slaying hydra, charging into battle—the work shows how much fun it is, and I am proud to be part of it.”
“In the production of the spots we really wanted to dial up the contrast between a dirty, gritty, medieval world and the sweet, inviting Athena,” said Eric Cosper, Untitled ecd, in an email. “She looks out of place but is very much a part of everything that is going on.”
