Well, we almost made it through awards season without a publication royally screwing up their coverage with a tacky 12 Years a Slave headline. But the Daily Breeze (an edition of the Los Angeles Daily News) ended all that when they announced the film’s Best Picture win in their Monday edition. Here’s their front page, preserved in all its idiotic glory:
UPDATE: Michael Anastasi, vice president of news and executive editor for Digital First Media’s Los Angeles News Group (which publishes the Daily Breeze), called the headline “tacky, ridiculous, stupid” in a phone call with Poynter.org’s Andrew Beaujon on Tuesday, adding that he “winced” when he first saw it and that his “body is still contorted.”
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Man – I had no idea the Daily Breeze was still around. It was a Long Beach and south bay paper.
Stay klassy, LA.
Yes, it’s all LA’s fault and the rest of this country never does anything like this (or worse).
Hard to believe it didn’t happen in Florida.
Oh, there’s probably a paper that ran Brad Pitt’s image from Kalifornia where he’s wearing the rebel flag trucker hat.
I felt extremely better about myself because 12 Slaves and Dallas’ Buyers Club won the Oscars.
Rofl, was waiting for someone to ‘mess up.’
OMFG!!!! Did I really just read that??
Tell me it is Photoshop or something, because HOPEFULLY no one can be that fucking stupid!
I think it would’ve been more offensive if it was Steve McQueen with his arm around the white woman underneath that headline. Oh, and by “offensive” I mean FUNNY.
Wake me when there’s n words.
That’s hysterical.
It’s bad but I can think of headlines that are way worse.
And they all involve the N word.