Energizer Personal Care has announced Andrew W.K. as their official spokesperson to promote Fresh + Sexy Wipes by Playtex. W.K., known as the King of Partying, will join with Playtex to launch their bold new product. As W.K. explains, “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!” (Via)
The subtext of this press release: have sex EVERYWHERE. Bathrooms, airplanes, dumpsters, middle schools, churches, Andrew W.K. concerts. If he’s got a penis and she’s got a vagina, Playtex Fresh + Sexy™. But why W.K.?
On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.” (Via)
F*CK YEAH PRESS RELEASE. Screw R. Kelly; let’s make “Party til You Puke” the National Anthem.