Curren$y and Jet Life releasing a mixtape via BitTorrent? #newrules maybe?
Of sorts, yes, that’s the concept behind BitTorrent Bundles, a marketing execution where artists are able to give fans free content – lots of it – in exchange for an email address or dontation*.
“The BitTorrent Bundle is an Alpha project, made with and for the web’s creative community. Our mission is to help artists connect directly with fans, inside the content they share.
“Each BitTorrent Bundle, like the one created in partnership with Jet Life, allows artists to distribute content to 170 million BitTorrent users. And each Bundle comes with a key. Fans can unlock artist content with an email address, or a donation. The idea is to make each song a storefront; and each file more valuable, each time it’s shared. Got ideas for the next BitTorrent Bundle? Hit us up.
“This is how music should work. You can sample content instantly: a free first listen to Curren$y X Roddy on “Right Now”. You can get tickets from upcoming shows from inside the file. And if you want to kick in your email, you can unlock the full Red Eye collection: 13 new tracks from Curren$y, Young Roddy, Cornerboy P, Fiend, and Monstabeatz, the Chef Menteur doc (shot, edited and directed by CJ Wallis), a ticket for free merchandise at any Jet Life show, and the chance to win the Ultimate Jet Life Experience.”
Download — Jet Life – Red Eye Mixtape (Full Bundle)
* — Or you can always pick the project up the old-fashioned way by clicking here. But why not tap your adventurous side?