Star Wars is so ingrained in our culture that it really doesn’t require any actual marketing from the part of Lucasfilm or Disney to continue being a cultural mainstay. The fans do exactly what they need to do to remind everyone about how great Star Wars really is. Enter May 4th. Somehow, along the way, fans picked up on the idea of using the pun “May the Fourth Be With You” and an unofficial holiday was born. Disney gets in on the fun now, but originally, it was just a group of nerds in Canada who started doing it back in 2011 and here we are, five years later, with a full on marketing push for the day.
Facebook’s Mark Zuckerberg isn’t a guy that has been left wanting for much in this world. At the tender age of 31, he’s in charge of one of the biggest websites in the world. In a way, his influence is everywhere, through the use of his website and how it aggregates and delivers all of our data. His employees look to him for answers, like how to stump the Trump, even. If Mark Zuckerberg wanted his own, private version of Star Wars where he gets written in as a guy wearing a hoodie who does cool stuff, he could probably make that happen. But instead, he hasn’t. I’m not sure why, because that’s how I’d wield my power and wealth if I were him.
Anyway, Zuckerberg got in on the #MayThe4th action because even if he doesn’t get a custom made version of Star Wars made for himself, he can find a few people in costumes at least. So how did Zuckerberg choose to celebrate May 4th? By hanging out with Chewbacca, two ewoks, a rebel and a stormtrooper. Fair enough. I wouldn’t be shocked if Chewie bashed that table in. I mean, look at it, it’s all fresh and new, no paint on it, looks perfect for smashing.
(Via Facebook)