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Andrew W.K. Is The Face Of Playtex’s New Line Of Pre/Post Sex Wipes

By 03.06.13

Andrew W.K. likes to get bloody and messy while performing everyday activities, such as partying and (almost) teaching the Middle East how to party, but NOT LIKE THIS. #party

Energizer Personal Care has announced Andrew W.K. as their official spokesperson to promote Fresh + Sexy Wipes by Playtex. W.K., known as the King of Partying, will join with Playtex to launch their bold new product. As W.K. explains, “Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new. Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!” (Via)

The subtext of this press release: have sex EVERYWHERE. Bathrooms, airplanes, dumpsters, middle schools, churches, Andrew W.K. concerts. If he’s got a penis and she’s got a vagina, Playtex Fresh + Sexy™. But why W.K.?

On their choice of W.K. as spokesperson for Fresh + Sexy Wipes, Playtex said in an official statement that, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted. Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.” (Via)

F*CK YEAH PRESS RELEASE. Screw R. Kelly; let’s make “Party til You Puke” the National Anthem.

(Via Pitchfork)


TAGSAdvertisingANDREW W.K.PARTY HARDPLAYTEXsex wipes

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