“Prank,” “campaign,” “crusade,” call what the Brits are doing to end drunk driving what you will, as long as the sentence ends with: WHAT THE F*CK. I don’t want to give away the reveal of the clip below, part of the THINK! campaign run by the Department for Transport, so please watch and then come back up here. Got it? Got it.
*waits patiently, twiddles thumbs, Googles “are there red velvet dunkaroos yet”*
WHAT THE F*CK. Drunk driving is now extinct.