On September 6, knowing full well that some tasteless (unlike the Sweet Onion Chicken Teriyaki footlong) company would shamelessly exploit the grief surrounding September 11th to sell cellphones or some other meaningless piece of garbage (and they did!), the Onion published a fake Subway coupon, for a meal you will “never forget.”
“With a number of terrific discounts on special sandwiches as well as our classic footlongs, you’ll always remember where you were on Subtember 11,” Subway president Fred DeLuca told reporters, referring to Subway’s special promotion in which, for a limited time only, visitors of the restaurant’s tens of thousands of franchise locations will be able to “fly on in” and pick up two footlong subs of their choice for only $9.11. “From the Structural Steel Melt on Tower 7–Grain bread to the Twin Chowers cold cut combo with Ground Zero–Carb vinaigrette on a Let’s Whole Wheat Roll, we’ve got something for everybody this Subtember 11.” DeLuca added that the special promotion will be “first responders, first served.” (Via)
Where were you (when the microwave stopped turning and your Chicken & Bacon Ranch Melt was ready)? The coupon itself looked incredibly real, so much so that, according to Gothamist, one Subway location accepted it.
According to the uploader:
I played a prank on my friend and convinced him that The Onion’s satirical 9/11 deal was a real promotion, and when he and my other co-worker (who was in on it) went to grab the food Subway actually honored the promotion. I gave my co-worker a blown up version of the picture that The Onion made for their article and they accepted it. I have a receipt showing a subtotal of $9.11 before taxes. My mind was blown.
Subway was not amused.
As far as gags go, it’s deliciously enjoyable, kind of like Subway’s Meatball Mariana. Eat fresh.