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Here Are The Dumbest Things Brands Have Tweeted Today To ‘Honor’ Martin Luther King, Jr.

By / 01.20.14

mlkday

Holidays and historic anniversaries are like social media landmines for brands (just ask AT&T about its tacky 9/11-themed tweet or SpaghettiOs about their Pearl Harbor “remembrance” tweet), and yet corporate social media directors continue to dance through them with steel-toed boots, all in the horribly misguided pursuit of brand awareness.

Martin Luther King, Jr. Day has been no different. From over-the-counter sleep aid ZzzQuil making a tacky “dream” association to Malt-O-Meal urging followers to load up at breakfast so they can “do something meaningful today,” brands are crudely trying to climb their way up MLK-related hashtag ladders. Below are some of the worst examples, permanently preserved via screenshot magic.

Credit for uncovering/exposing many of these goes to comedian and Parks and Recreation writer Joe Mande (@JoeMande), the Internet’s resident brand-shaming wizard. Bizarro Darren Rovell, if you will.

Pop Chips

Screen Shot 2014-01-20 at 12.11.56 PM

Bailey, The Los Angeles Kings Mascot

Screen Shot 2014-01-20 at 2.59.07 PM

ZzzQuil

Screen Shot 2014-01-20 at 11.17.08 AM

Krazy Glue

Screen Shot 2014-01-20 at 11.15.18 AM

U.S. Marine Corps Forces Special Operations Command (MARSOC) (apology here)

Screen Shot 2014-01-20 at 11.48.39 AM

Malt-O-Meal

Screen Shot 2014-01-20 at 11.18.12 AM

Arby’s

Screen Shot 2014-01-20 at 1.07.30 PM

Forever 21

Screen Shot 2014-01-20 at 2.14.16 PM

Microsoft/Windows/Bing

Screen Shot 2014-01-20 at 1.08.32 PM

Schwinn

Screen Shot 2014-01-20 at 3.39.30 PM

Canoe & Kayak Magazine

Screen Shot 2014-01-20 at 3.41.12 PM

White Castle

Screen Shot 2014-01-20 at 11.18.55 AM

Pornhub (Admittedly, this can’t be considered “dumb” since they knew exactly what they were doing)

Screen Shot 2014-01-20 at 4.09.02 PM

Screen Shot 2014-01-20 at 4.09.51 PM

Dow Chemical

Screen Shot 2014-01-20 at 11.16.25 AM

Chicken of the Sea

Screen Shot 2014-01-20 at 11.38.58 AM

Staples

Screen Shot 2014-01-20 at 11.19.43 AM

PETA

Screen Shot 2014-01-20 at 11.34.03 AM

Hats.com

Screen Shot 2014-01-20 at 1.39.40 PM

Party Bus Bookings

Screen Shot 2014-01-20 at 3.35.21 PM

EyeSmart

Screen Shot 2014-01-20 at 3.36.31 PM

The Nature Conservancy of Washington

Screen Shot 2014-01-20 at 3.37.54 PM

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This post will be updated throughout the day. *Furiously refreshes @NRA feed*


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