Holidays and historic anniversaries are like social media landmines for brands (just ask AT&T about its tacky 9/11-themed tweet or SpaghettiOs about their Pearl Harbor “remembrance” tweet), and yet corporate social media directors continue to dance through them with steel-toed boots, all in the horribly misguided pursuit of brand awareness.
Martin Luther King, Jr. Day has been no different. From over-the-counter sleep aid ZzzQuil making a tacky “dream” association to Malt-O-Meal urging followers to load up at breakfast so they can “do something meaningful today,” brands are crudely trying to climb their way up MLK-related hashtag ladders. Below are some of the worst examples, permanently preserved via screenshot magic.
Bailey, The Los Angeles Kings Mascot
U.S. Marine Corps Forces Special Operations Command (MARSOC) (apology here)
Canoe & Kayak Magazine
Pornhub (Admittedly, this can’t be considered “dumb” since they knew exactly what they were doing)
Chicken of the Sea
Party Bus Bookings
The Nature Conservancy of Washington
This post will be updated throughout the day. *Furiously refreshes @NRA feed*