This new commercial from IKEA Singapore pays homage to Stanley Kubrick’s The Shining with a “Danny Lloyd”-type kid peddling through a dimly lit, deserted store. In addition to being just in time for Halloween, the clip was made to help promote the company’s extended hours. “Late night shopping may never be the same again”, the video’s accompanying description notes.
That’s clever advertising and all, but now I feel as though this spooky ad will kinda make me look at IKEA shopping in general — day or night — in a whole new way. ::Shudders:: Uhh, maybe I’ll get my new work desk bright and early in the morning, then…
