Maybe you’re in Austin, Texas right now for the 2015 South By Southwest festival, enjoying great bands and checking out the tech show. You’re probably spending a lot of time on your phone too. In other words, you’re trying to score on Tinder. Don’t worry — you’re not the only Tinder user who was fooled by the fake Ava profile this weekend.
Adweek initially reported the profile after a source was matched with the supposedly 25-year-old woman. In reality, Ava is a bot. Here’s how conversation went down:
Weird, but okay. It’s not the creepiest thing that’s happened on Tinder before, but at least the anti-Jewish suitors woman was a real person. Ava was actually an ad for the film Ex Machina, which premiered at SXSW on Saturday.
According to Adweek:
And it turns out the woman in the photos is Swedish actress Alicia Vikander, who plays an artificial intelligence in the movie.
It’s pretty brilliant in the way it ties into the movie. Only in retrospect do you realize that Ava’s questions are about a robot wanting to know what it’s like to be human.
It’s also pretty invasive, and some will call it spammy. If you think about it, it’s only a step above Tinder’s porn bots. In this case, though, I’d give it a pass because it’s such a strong fit conceptually. She’s a bot in the movie, so of course she’s a bot on Tinder.
Maybe the Photoshop expert should see if she’s a match. I bet they’d hit it off in no time.
(Via Adweek)