A New Era® of NFL Sponsorships

10.01.13 4 years ago 45 Comments


Yesterday we told you about someone screaming “Papa John’s” as Broncos quarterback Peyton Manning called out an audible. Now it isn’t entirely clear who made the call, but I’d be willing to bet it was a bunch of clever Eagles defenders trying to screw with Peyton. Pretty funny, but let’s also focus on the economic issue in play here: a company inadvertently received free publicity during an NFL telecast. We live in a Rovellian era, where everything MUST be turned into a branding exercise, flipped upside down, and every last nickel shaken out of it’s pocket. Even trolling.

Might we be entering a new era of NFL sponsorships? It’s possible. Can’t afford to get your name on the stadium? Well, you’re in luck. Because it seems there’s a new way to get name-dropped into an NFL broadcast at a fraction of the cost. The opportunities are endless.

Don’t believe me? Here are just a few examples of potential taunting audible calls available to you, the dollar-conscious fledgeling brand manager:

Sam Bradford – Switzer Family Vineyards

Joe Flacco – Windows Zune

EJ Manuel – Ralph Wilson Industries

Andy Dalton – Coppertone

Brian Hoyer – Cleveland WhitePages

Jay Cutler – Brody Jenner

Matthew Stafford – Florida Georgia Line

Russell Wilson – Baby Gap

Matt Schaub – Kingsford Lighter Fluid

Andrew Luck – L.L.Bean

Blaine Gabbert – Pert Plus

Eli Manning – Scratch-N-Sniff Markers

Alex Smith – Maximum Fitness Resistance Arm Bands

Ben Roethlisberger – The Chive

Matt Cassel – Summit Racing Seat Warmers

Carson Palmer – RunPee.com

Mike Glennon – Young & Reckless

Geno Smith – New York Post

Ryan Fitzpatrick – Red Delicious Apples

Tony Romo – QuickPic

Phillip Rivers – The 700 Club

Colin Kaepernick – Chicago Cubs

Michael Vick – Chips Ahoy!

Robert Griffin III – CVS Knee Braces

Matt Flynn – A1A Car Wash

Tom Brady – Uggs

Matt Ryan – Natural Ice

Ryan Tannehill – SnapChat

Josh Freeman –  Adderall

Drew Brees – Wrangler

Aaron Rogers – United Dairy Farmers

Cam Newton – Samsonite

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