“So you wanna act grown? Well now you look grown, too.”
That’s the mantra behind the new promotional offering from “Master Barber” Russell Fredrick (who goes by “Rusty Fred” on Instagram). The owner of A-1 Kutz in suburban Atlanta is giving misbehaving children “old man haircuts” any time their parents order his “Benjamin Button Special.” And he’s doing it free of charge.
Three days a week, parents can take their misbehaving kids to A-1 Kutz and ask for the “Benjamin Button Special,” which Russell Fredrick and his team of barbers are offering — free of charge — to parents who want to try a novel form of discipline.
The cut involves shaving hair off the child’s crown until he begins to resemble a balding senior citizen, inviting that unique brand of adolescent humiliation that can only come from teasing classmates and unwanted attention.
Fredrick says he tested the unique disciplinary technique on his own son, Rushawn, last fall, and his grades “dramatically skyrocketed” after his old-man haircut.