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There’s bad marketing, and then there’s this whopper from Sixt Rent A Car, which an Uproxx staffer’s wife came across as promoted content in her Facebook feed this afternoon. In a Twitter feed which is otherwise comprised of mostly responding to customer complaints, Sixt let this bomb drop on Tuesday:
At the time of this writing, the tweet is still live, but I took a screenshot instead of embedding it because, well, it’s obviously highly unlikely that it will be for very much longer. How it never occurred to anyone that maybe in this PC society we’re living in now, that maybe comparing someone’s personal struggle and subsequent transition to a car isn’t a real humdinger of an idea? Then again, these are the most words I’ve ever designated to a rental car company in my life, so maybe that’s exactly what they intended.
Here’s the original ad from Facebook:


Probably thinking… no one has ever heard of our crappy company? how do we get some free publicity?
Yep.
Fuck her transition…how about it is a bad idea because she just killed someone in a car a few months ago?!?!
Was thinking the same exact thing…
Right?!
You’ll love this crossover, as much as the family of Caitlin’s victims loved those who recently crossed over the plane from life to death!
They were thinking that most of their customers think the whole Bruce Jenner story is money-grabbing bullshit.
The Trumpifying of America, as it were.
wow…. just wow… all the +1’s for you!
I laughed
Umm… no.
Trust me, they know what they’re doing.
Yeah no, that shit right there is funny.
That was really funny.
nice car
If you don’t think that’s funny, you might need to try not being an uptight fuckwad.
If this offends you I hate you.
I mean, they called her “Caitlyn.” So they’re good, right?
Also, that ad is pretty damn funny.
Are they referring to Jenner crossing over the white line and killing a woman in another car?
That’s hysterical! I am laughing out loud! Love it!
stupid blog is stupid. This is an awesome promotion. Rental car company placing the exact correct amount of care anyone else in the world should have about Caitlyn Jenner…none.
Besides, they’re just trying to make a name for themselves and earn a little money. Surely Caitlyn would never do that by selling every moment of his “transition” to the highest entertainment bidder, and have a reality show on top of that.
You say no one should care, yet you care enough to read an article involving her and make two comments on it.
Also…this “PC society we’re living in” is directly due to people like the Blog’s author. STFU and take things less seriously, and maybe we wouldn’t all be stuck in this shitty “PC society”
Amen.
It’s amazing that bottom feeding news aggregators like Uproxx are so blind that they were (of course) more outraged over the ad’s failure to abide by the laws of trendy PC hysteria than the fact that Caitlyn Jenner killed a bunch of people in a car a few months ago. And then they criticize the rental company for being tone deaf. Well played.
Dude, that wasn’t Cait, that was Bruce, so she’s good.
Lol…it’s actually funny.
It’s fucking brilliant, and I’d like to have a beer with those 3,300+ people that liked it.
(( = LMFAO…TOOOOO FUNNY! (( =
I Think it is one big set up!! Trying to lure the suspect in!! Ha Ha Ha.. Now that would be worth talking about!