The 2014 Ford Fiesta has an MSRP of approximately $14,000 and I assume that doesn’t include any of the bells and whistles that you’d expect with today’s fancier cars. But to sell a few more of these puppies, it shouldn’t surprise anyone that Ford’s marketing gurus are looking to pop culture to play off of our truest interests – fried food. More specifically, they’re using bacon to lure us into to buying brand new Fiestas, as they’re using new decal wraps to make it look like the cars are wrapped in bacon.
“In the 40 years I’ve been in this business, I’ve never seen so much interest in bacon,” said Allan Benton, CEO of Benton’s Country Hams. “It’s being used in bourbon, chocolate, ground beef, caramel corn and whatever else you can think of. This car just makes so much sense.”
The pièce de résistance is the full “Bacon Wrap” – 10 giant strips of delicious bacon rolled around the entire Fiesta for a carb-free ride. Benton, known as the King of Bacon among venerable food writers and chefs, personally approved the design, and has deemed the bacon-wrapped Fiesta good enough to eat – and drive.
“You can only imagine that a hillbilly from Tennessee is pretty happy to hear about a Ford wrapped in bacon,” said Benton. “I expect there will be some real excitement among the young city crowd.” (Via Ford Online)
Anyway, if the thought of a car wrapped in giant bacon strips is too much for you to handle, Ford can instead add bacon racing stripes for $191.25 plus install, bacon-linings on the wheels for $318.75 plus install and bacon mini strips for just $78.75 plus install. Because, you know, it’s good to have options, I guess.