#CharlieCharlieChallenge Was A Viral Marketing Campaign Because Everything Is Terrible

06.01.15 1 year ago • 14 Comments

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We’ve already written about stupid social media trend #CharlieCharlieChallenge, in which stupid teenagers use stupid pencils like a stupid Ouija board based on a stupid casually-racist rumor about a “Mexican demon” named “Charlie,” because that’s a reasonable name for a Mexican demon who likes pencils.

Anyway, it was a stupid marketing campaign.

Everything is terrible.

As the video above shows, this Charlie Charlie thing comes from a scene in The Gallows, a horror movie I will say no more about, other than it filmed before this challenge started, they’re obviously behind the social media trend, and we still aren’t going to look up when this movie is in theaters or what it’s about. I feel dumber just for noticing this all existed in the first place.

Anyway, some people took the stupid #CharlieCharlieChallenge very seriously, like the priest in Philadelphia who wrote an open letter to high school students about the dangers of this “demonic activity.” Meanwhile, some of us were never sure it was the real thing…

Spoiler, Mad Men was just viral marketing for Coke this whole time.

(Via ONTD)

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