They say the classics never go out of style, but they do, they do. Somehow, baby, I never thought that Cracker Jack prizes would, too.
The caramel popcorn company is getting rid of its small prizes after a 125-year run of suckering children into eating something they’d eat anyway. In its place will be a redemption code that leads to baseball games that kids can play on their phones.
“The Cracker Jack Prize Inside has been as much a part of the nostalgia and love for the brand as the unforgettable combination of caramel-coated popcorn and peanuts,” Frito-Lay senior director of marketing Haston Lewis said. “The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience, leveraging digital technology to bring the iconic Prize Inside to life.”
That’s a bunch of ad speak for “Little goober kids aren’t entertained by simple prizes anymore and need their little joys to come from screens.” Like your average Millennial, I don’t own a home. But this news makes me want to buy one just so I can tell kids to stay off my lawn.
It’s just the latest in a string of incidents that remind us that kids are the worst. Don’t believe me? Check out this Instagram account and give another look at this little girl celebrating going to a Donald Trump rally.
(Via WFLA)