Last week, we reported on General Mills’ hilarious and sad attempt to make a Facebook Like legally binding. The reaction online was intense and hostile, so now General Mills is in full backpedal mode.
General Mills recently posted a revised set of Legal Terms on our websites. Those terms – and our intentions – were widely misread, causing concern among consumers. We rarely have disputes with consumers – and arbitration would have simply streamlined how complaints are handled. Many companies do the same, and we felt it would be helpful.
All that said, really this is something General Mills should have seen coming. Telling consumers that you basically eat a product at their own risk is not exactly a positive, on-brand message you want to spread on Facebook. Still, chalk up a win for Internet outrage.