Joey BadA$$ – “Hard Knock” Video

05.28.12 5 years ago 6 Comments

Are the odds of commercial success stacked against Joey BadA$$? Absent are the gimmicks that most MCs, especially those under legal drinking age, resort to. No scathing, imaginary diss records exist on YouTube. Right now, there’s not even a money-fueled swell of hype pushing his name out to the masses.

Everything around Joey’s current situation takes a grassroots approach, relying on talent and word of mouth to generate awareness. The most telling aspect of Joey as an artist is his skills. The Flatbush teenager crafts raps built on bars, no catchy hooks. He rhymes with a straightforward, coolhand approach of a vet already years into the game, betraying the fact the kid’s only still a few weeks away from releasing his first project, 1999, on June 12th. So while flashes in the pan come and go with the trends, bank on BadA$$ being around long after the smoke (and mirrors) surrounding others dies down.


Around The Web