Three-for-three. That’s what Justin Bieber is with his Music Mondays series.
Bieber could probably package five or six of his best entries from the campaign when it’s all said and done, sell it as an EP and easily go platinum to coincide with the Christmas Day release of his sophomore film, Believe 3D. Whether he does remains to be seen, but the fact of the matter is his newest installment, “Hold Tight,” falls in line with the quality of previous entries “Heartbreaker” and “All That Matters” that finds Justin taking the more ballad, emotional route to get his point across.
Bieber’s in a zone where he’s making quality slow jams in 2013. As for now, the streak lives on.