The Store Behind That Offensive 9/11 Mattress Ad Has Been Closed Indefinitely

Consider this a “teachable moment.” People really don’t like it when a company turns 9/11 into an excuse for a “Twin Tower sale.” Y’know, because doing such a thing is in ridiculously poor taste even in the madcap world of mattress advertising.

Miracle Mattress, the San Antonio shop showcased in the bizarre commercial, has faced national backlash over the spot, because TWIN TOWER SALE! If you haven’t caught the ad, it’s a brief bit of promo where store branch manager Cherise Bonanno asks viewers: “What better way to remember 9/11 than with a Twin Tower sale?” Do two dudes clumsily fall into a pair of mattress “towers” followed by a solemn Bonanno stating “we’ll never forget?” You bet your boots, it did! It’s an ad so surreal we can’t conclusively determine if viral shenanigans are afoot.

Fox News reports that the outrage sparked by the commercial has led to death threats against store employees and the decision has been made to close the San Antonio store indefinitely. The company has also expressed severe regret for running the advertisement in the first place.

“We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families,” offered Miracle Mattress owner Mike Bonanno in a statement on Facebook. He also announced plans for a public statement next week highlighting the company’s “accountability actions.”

If you’re thinking of rolling out a “Twin Tower sale” for your business, may we suggest having an adorable puppy mascot instead? People like puppies. They do not like 9/11 laffs in their mattress store. Just a thought.

(Via Fox News)

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