Every couple of years, the musical landscape undergoes seismic shifts. As the way people consume music changes, the way artists attempt to delivery it to them must adapt as well. Those transitions mean that marketing moves that once worked for disseminating material from new artists falls on the deaf ears of fans. Methods and means considered successful yesterday end up get ignored today because every artist has tapped into and bludgeoned the marketing strategies to the point of being ineffective.
How do we know what we’re about to share is true? Well, we don’t know it’s 100% accurate. Call it our hypothesis built off countless hours sorting through the worst submissions ever crafted by man, trial and error from experience while consulting along with confirmation from a few artists willing to confirm they wasted a lot of money chasing their dream using the wrong means.
Problem #1: Setting release dates too far in advance
So many things lead to the date never sticking anyway. The artwork’s late. The guest artist you were counting on didn’t mail in his verse. Your paycheck’s short and mastering can’t be completed on time. Whatever the case, the misfire only leads to a letdown and building mistrust with fans.
Possible Solution: Wait. That’s right, just be patient. It’s okay to talk about the project and say “it’s coming soon” and “we’re finishing it up.” But don’t set a hard date, at least not until all of the pieces are firmly in place. Then and only then should you run to the top of your city and start yelling out the release date.