The New Snickers Print Ad Is A Photo Hunt For Adults

02.19.16 8 months ago • 7 Comments
Snickers Swimsuit Ad

BBDO New York / Snickers

Snickers has decided to develop a grown-up version of a Highlights Magazine “Spot the Difference” game.

The candy company recently published this photo on the back cover of this year’s Sports Illustrated swimsuit edition. It’s part of their “If you’re being a jerk, eat a Snickers” campaign, in which they compare someone lacking in caramel and nougat to Betty White or Danny Trejo. In this case, a nameless photo retoucher forgets how to use Photoshop when he’s hungry:

Sports Illustrated Snickers Ad

BBDO New York / Snickers

According to AdWeek, the ad agency BBDO New York — who designed the photo — put a total of 11 retouching errors in the ad. So far, we can only spot 10, unless we’re counting the bracelets on the model’s left hand. You have to embiggen to view the little details, like her funky eyeball.

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