When it comes to blind loyalty among consumers, Supreme is the Apple of streetwear. Fans of the New York brand purchase any and everything with its iconic red and white logo, no matter the price or product. Overpriced nunchucks? Check! Overpriced fire extinguishers? Check! Overpriced Hanes t-shirts? Check! A brick? Sure, why the hell not!
Supreme’s Fall/Winter 2016 accessories line officially went live on Thursday and one of its hotly anticipated items sold out within minutes — a brick. A regular, red clay brick branded with Supreme went on sale for an absurd $30 and sold out during one commercial break. And the story only gets even more bizarre because Supreme bricks are now being peddled on eBay at a ridiculously high markup.