Earlier this year, Ohioans got their first taste of DuClaw Brewing Company’s Sweet Baby Jesus (a decadent peanut butter porter that tastes like a peanut butter cup in a bottle), which is the flagship beer of the Baltimore brewery. Their win was short lived, however, because Heinen’s grocery stores, the largest chain to carry the beer with 22 stores in Ohio and Illinois, is pulling it off their shelves due to complaints from customers.
Apparently, some religious-types take umbrage when associating their lord and savior’s name with delicious beer, although I don’t see anything unflattering with the comparison. DuClaw’s founder Dave Benfield spoke with the Baltimore Business Journal about the decision.
“When you push boundaries and try to get one group excited about it, inevitably people are going to get upset on one side or the other,” Benfield said.
“It’s not meant to be offensive, it’s not meant to be derogatory,” he said. “If we thought we’d stepped over the line and offended people, we probably wouldn’t have done it in the first place.”
Give the people their peanut butter cup beer already!