Donald Trump’s xenophobia has been on display (despite his insistence to the contrary) since early in his campaign, when he threatened to build a wall between Mexico and the United States and make Mexico pay for it. But one Mexican brewery is fighting back by fundraising for a party by duping unsuspecting Donald Trump supporters into buying gag T-shirts.
Cervaza Cucapá, a Mexican craft brewery, has been sending representatives to affluent areas in Southern California to sell T-shirts that ostensibly say “I support Donald” alongside a picture of Trump with two thumbs up. However, as a Spanish-language video published on the same day as the first presidential debate revealed, the shirts transform into decidedly anti-Trump apparel when exposed to hot temperatures.
Cucapá founder Mario García told Munchies that the idea came about “after that infamous clip where he said, ‘Mexico will pay for the wall, they just don’t know it yet.’ So we decided, ‘Well, Donald Trump is gonna pay for our beers, even though he doesn’t know it yet.'” As Duncan Tucker explains for Munchies:
“Unbeknownst to the buyers … rising temperatures would lead the slogan on the shirts to change to ‘Donald el que lo lea,’ a variation of a childish but well-known Mexican saying. The phrase makes little sense if translated into English (‘Whoever reads this is Donald’) but García says they chose it precisely because it’s an in-joke that only Mexicans and Mexican-Americans will understand.”
Though García told Munchies that Cucapá has yet to total their T-shirt sales, funds will go toward “La Fiesta Que Pagó Donald!” which will be held on Thursday, October 20 in Mexico city.